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One-off Ferrari 458 pays tribute to Niki Lauda

One-off Ferrari 458 pays tribute to Niki Lauda Younger readers might not see the connection between Ferrari and Niki Lauda; after all, Niki Lauda is Chairman of the Mercedes F1 team, not Ferrari. But back in the 1970s, Niki Lauda was the Prince of the Ferrari F1 team, notching up driver titles in 1975 and 1977 in a Ferrari (and suffering horrific burns at the Nurburgring in 1975). Although Lauda left Ferrari  in 1977 on less than good terms, the Ron Howard tribute film to the ’70s battle between Lauda and James Hunt – Rush – has obviously had an impact on one of Ferrari’s wealthier clients, who has commissioned Ferrari’s Tailor Made Programme to create a Ferrari 458 dedicated to Niki Lauda.

Honda goes social with the Sounds of Civic songwriting contest

It seems all automakers are tapping the social-media networks these days. From the Ford Mustang Mayhem package to the Toyota Prius plural campaign, conventional wisdom is there's nothing a few thousand Facebook fans can't handle. The latest automaker to hop the train is Honda, which is sponsoring a creative songwriting competition called the Sounds of Civic to mark the debut of the 2012 Honda Civic.

Mazda opens new plant in Salamanca, Mexico

Mazda Motor Corp. chairman Takashi Yamanouchi opened the company's new small-car assembly plant in Mexico today, calling it the company's "most important global strategic base." The factory, which will produce up to 230,000 vehicles each year, is a cornerstone of the structural reform plan "upon which the very future of company hinges," Yamanouchi said in remarks prepared for the opening ceremony. "Mazda's Structural Reform Plan, upon which the very future of the company hinges, positions this plant as our most important global strategic base," Yamanouchi said of the factory, which is about three hours northwest of Mexico City in Guanajuato State.